Don’t under-value yourself and your work. Apart from the fact you’ll end up working hard for little money, it’s one of the worst things you can do in your business.
Remember, what you do is so much more than just cleaning carpets. You’re helping people maintain healthier homes, extend the life of their flooring, and create spaces they can feel proud of. That’s worth a lot!
But you must tell your customers that’s what you’re doing!
If you don’t tell your customers about all the added benefits of your services, then in their mind you ARE just cleaning carpets! Think about it:
- Your expertise
- Knowing the right cleaning method for a delicate wool carpet
- Tackling tough stains
- You’ve invested time and a lot of money into training, equipment, and building your skills.
That’s not something to take lightly, especially when you consider the very mediocre results someone could achieve on their own, even with a hire machine.
That’s a big deal for your clients.
It’s also important to remember that pricing yourself fairly isn’t just about covering your costs; it’s about showing the value of your work. When you charge what you’re worth, you’re telling your clients you’re a professional who delivers quality results. And trust me, the right clients will appreciate that and be happy to pay extra for it.
If you are unsure about value and how to add value to your services so you can charge a lot more for your services, have a look at this course here. This course really will set you free!
You were made to be a truly successful carpet cleaner, so don’t be afraid to stand by the value of your services and be ready to defend them too. You’re making a difference to your customers home and life, and that’s something to be proud of!
