Here are the top 10 ways to grow a carpet cleaning business locally, and the great news is most of them are free to implement!
1. Master Local SEO
To grow a carpet cleaning business locally, learn to love Google! Focus on optimizing your Google Business Profile, using local keywords, and earning Google reviews. These steps will ensure you get lots of Google juice! Don’t forget there are other search engines too which will let you have a free listing, so ensure you get all the low-hanging fruit you can.
2. Use Social Media
Showcase before-and-after shots, cleaning advice, and reviews across Facebook, Instagram, and TikTok. Consistently posting real results is one of the best ways to build your business.
Just 2 or 3 posts a week on a regular basis will help your business get noticed.
3. Referral Programs
Offer meaningful referral rewards to past clients and connect with local realtors and property managers. Word-of-mouth remains one of the top ways to grow your business; it’s the #1 way I managed to grow my own business!
I simply offered a £20 One4All voucher for every referral over a set amount I received. Easy!
4. Engage in Local Groups
Be an active member in community groups online and offline, providing advice and sharing your expertise. Active involvement builds your business’s credibility. Always ask yourself this question … “why should a customer choose me over the other 50 or 100 carpet cleaners in the local area?”
5. Service-Specific Landing Pages
Creating pages for every service you offer and not cramming every service you do on one page, like advanced stain removal or eco-friendly cleanings, ensures you grow a carpet cleaning business locally by targeting niche local searches and increasing conversions. It also helps position you as the go-to expert!
6. Run Promotions
Special seasonal offers for first-time customer discounts are strong incentives which help you encourage new customers to your business, but I personally never run them as you will almost certainly upset your existing customers who may want the same offer. Create an offer for everyone!
7. Showcase Reviews
Request reviews after every job and highlight the best testimonials. Get Google reviews and others, for example Facebook etc.
Become known as someone with tons of referrals on various sites will add instant credibility to your business.
8. Network with Local Businesses
Partner with businesses like pet groomers or moving companies to exchange referrals. These partnerships will help you build your business faster than any other local marketing tactic.
Also, try networking events like BNI or others in your local area.
9. Local Ads
Invest in local digital and print ads, targeting geographic areas where you want to grow your business. Both online ads and neighbourhood flyers keep your brand top of mind when cleaning needs arise. Don’t get disheartened if the ads don’t get acted upon first time … it may take several bites at the cherry before you get a nibble!
10. Deliver Unmatched Service
Outstanding customer service is the most basic thing you could do, yet it’s often the most lacking in many businesses. Simply being on time (or calling ahead if you’re running late) being courteous, doing a bloody good job and being visible in the community; all this directly fuels repeat business and word-of-mouth.
When you consistently deliver great experiences, you grow a carpet cleaning business locally by turning every job into an opportunity for growth.
Use these strategies to repeatedly reinforce your mission to grow a carpet cleaning business locally in your website, marketing, and customer communications. This approach not only supports your SEO but also helps you become the trusted go-to expert in your community.
