ALERT … ALERT … ALERT … ALERT … Mega Yawn Time Coming Up.
Try to keep awake!
Want to advertise your business? Why not use use stock photos on your marketing as a form of promotion? There’s some cracking photos out there you could use …
- a cute dog on a cream carpet
- a cup of coffee being spilled
- a red wine spillage
- kids tracking in dirt from a rugby game etc
Blah Blah Blah. It is all so BORING!! Your customers have seen it a thousand times before (at least.)
How do those images promote your business? All they say is that you’re a carpet cleaner like a million others.
How do you hope to stand out if you are using the same imagery as everyone else?
Why not keep it real and actually be yourself and show the quality of your own work, not a stock photo? People want to be able to relate your business to real life situations they suffer.
I use the image below of an Indian Restaurant we clean A LOT to demonstrate how good we are at cleaning carpets.
With this one image you have shown how good you are as a carpet cleaner and this sets the scene nicely for you to deliver your sales pitch with a much lower resistance to price and more emphasis on quality.
So ditch the picture of the coffee stain with the cup right by it; it tells the prospect nothing of what you can really do and it just tells the customer you are just like a million other carpet cleaners!
Talking about keeping it real, how about putting pictures of you with your family or pets on your website? You and your family on holiday? A nice video of your carpet cleaning work would really help too. Let your prospects get to know the real you! People will relate to that much more than stock photo’s they have seen a thousand times before.
“Keep it real” is a great adage to go by.
